Want to increase your sales, profitability, and client base rapidly? We will go through several methods and procedures used by B2B growth hacking specialists to achieve this. Learn their growth secrets to get your company on a fast track to success.
Focus on Content
The following content marketing strategy is designed to allow your company to engage with a target audience in the most effective way possible. Follow through on these, and you’ll be well on your way to B2B growth hacking success.
Client Profile
Finding your ideal client profile is crucial. It’s the base on which you’ll build your B2B growth hacking strategies. So first, target a user base that is most likely interested in what you have to offer, whether entrepreneurs or women between the ages of 18 and 25, for example. Once you’ve identified your potential customers, it’ll be easier for you to attract potential customers through content marketing efforts.
Here is a list of questions you should ask yourself to find out your ideal client profile:
- What kind of industry do they work in?
- Where are they located?
- How many people are in their company?
- Do they have an office or work from home?
- What is their annual revenue?
- What industry are they in?
- How much time do they spend online daily?
- What types of content do they most like to consume (i.e., blog posts, e-books, videos)?
Understanding these aspects will help you create a professional persona, which will provide you with pinpoint accuracy when it comes to creating and distributing content for your specific audience.
Try creating multiple profiles at first and test them to find out which one produces the most conversion and results.
A/B testing your audience profiles can take some time, but it’s worth the investment when you see how much of a difference even slight adjustments to your client profile can make.
Content Repurposing
Content repurposing is one of the most outstanding B2B growth hacks for one reason: it saves you time and money. It’s a simple concept in which you create a piece of content once, then use that same content again and again – splicing and editing it into separate parts according to individual needs and posting it to more than one marketing channel.
When it comes to having high R.O.I. content repurposing is the way to go.
Content repurposing also allows you to target different types of media from one core piece of content. For instance, rather than creating an entire video for Youtube, it might be wiser to produce short videos posted on Facebook and Twitter or distributed through email (targeting your email list. Doing this allows you to net in a larger audience because you’re reaching a broader demographic.
You can easily redistribute your content by taking advantage of its original format (such as an infographic) before editing any personal information and then sending it to a journalist, who will then include the infographic in an article published over at their publication.
Another way you can repurpose content is by creating a blog post once, then re-shifting it as an e-book or video. Using this method boosts your content’s reach by making the information you’ve created more available or accessible.
You can even repurpose press releases to develop email newsletters-just make sure that if you do this, you are not sending out unsolicited email messages, especially if you’re working with a list of leads via an automation software or CRM.
Don’t forget about SEO
It’s possible to boost your SEO strategy by creating and distributing blog posts focused on the keywords you’re trying to rank for via organic search results. That being said, It’s critical to create content that informs, educates, entertains and inspires your target audience.
When it comes to creating helpful SEO based content, there are a few things you should know about your audience and their pain points to write for them successfully:
- What is their biggest challenge?
- Do they have any questions that need answering?
- What do they want to learn more about?
- What topics are they most interested in hearing about?
It is not enough to attempt to rank for specific keywords and expect to see results. You must provide high-quality material consistently that is engaging to your target audience. Of course, you’ll see some short-term improvements if you do so, but it won’t be long before you discover that your content isn’t relevant for any of the keywords you’re attempting to rank for and thus isn’t receiving any exposure.
The quickest way is to start with Google Trends and what information people want globally. You’ll have an easier time generating organic traffic if you provide material relevant to global interests.
Tools like Mangools, KWfinder and Keywordtool.io, Google Adwords keyword planner, and Ahrefs can help you get the most out of your SEO based content marketing strategy. These are all examples of excellent B2B growth hacking tools that will help you expand your awareness and beat your competitors by honing down on relevant keywords that will help you rank on Google’s SERP.
Make shareable content
Making shareable content is a fantastic B2B growth hack. If you want to develop, other people or companies probably want to grow too.
You can start by creating content that is worth sharing rather than just a quick 5-minute read. When writing your article or blog post, make sure to include relevant images and videos. Remember to include your contact information or the URL of your website at the end of each blog. This information is significant because it contributes to increased brand awareness and reaches.
Add a call to action telling your audience to share the content. If the content is worth sharing, ask your user-base to do it!
A “pin it” button, for example, is an excellent way to encourage people to share your content. It’s simple for them to pin it to Pinterest, and the content then appears in their feed for others to see. You can also include a “share” button to share the content to other social media platforms. An example like the one shown in this image.
Influencer marketing
“Have an eye for influencers, whether they are experts or trendsetters. Reach out to those who can give you the most exposure by recommending your content.”
When people see your articles and blog posts pop up in their newsfeeds or on the side of their screens, they are more likely to share it with others if the information you provide is valuable.
So, what is influencer marketing exactly? Influence marketing typically involves a form of storytelling that allows your target audience to get to know you better. You want to find ways to tell them how they can benefit from using your product and services. Influencer marketing can be one of the most powerful ways to grow your business, grow your lead list and land more clients.
When finding influencers, try to think outside of the box rather than targeting prominent well-known bloggers and content creators with thousands upon thousands of subscribers. Instead, try going after smaller blogs and content creators who have a following based on niche audiences or current trends.
When you find these influencers, reach out to them and give them a free product or service in exchange for an honest review of the product. This way, your target audience will see that others are using the product, giving it positive reviews and even making money from it – which is going to make people much more likely to investigate further.
Outsmart Your Competitors
There are several steps to outsmarting your competitors:
Know your competitors.
It’s essential to find out who your competitors are:
- Which industry are they in?
- Which niche do they target?
- How well do they rank on google?
- And how do they differ from you?
Make a list of competitors domains, and see where they rank on Google:
Do a google search for [your product or service – keyword], add “site:” to the end of it (without quotes) and click enter.
You will see several other websites that are within your niche. Google both of the business names to get more results. This method is an excellent place to start. Next, google your competitors’ phone numbers and addresses. Doing this can help you get a sense of how they promote themselves through social media, advertising, or websites. Finally, google your competitor’s email addresses and check out the profiles on Linkedin to get a good understanding of who you’re up against.
To know your competitors more deeply, analyze each one’s strengths and weaknesses using insights from tools like SEMRUSH, M.O.Z., and Ahrefs. Then, use this information to design your campaign and avoid unnecessary advertising costs.
What are their strengths?
How can you make yourself unique in the eyes of a prospective client?
Your competitor’s weaknesses could be your strengths, so focus on those in your online marketing efforts.
Are they using P.P.C. advertising? If so, what types of campaigns are they running (e.g., search engine ads, display network or affiliate)?
Find out if they’re running any pay per click (P.P.C.) campaigns by looking at their Google Adwords ads. Tools like Spyfu or CHEQ are great examples of ad spy tools you can use to spy on your competitor’s ads.
Find the money – Who are your competitor’s customers?
A common question to ask when researching B2B competitors is, “who are their customers?” Your competitors’ customers will be different from yours. Looking at your competitors and finding these customers can help you find other companies that might be interested in what you have to offer.
Track your competitors
Tracking your competitors is not just for later-stage business operations. You should constantly be monitoring your competitors. Part of outsmarting your competition is knowing what they are doing and doing it better than them.
Content Research
Understand the kind of content they might be producing, which topics, and keywords they are targeting. You can also get a list of their top pages and then analyze the competition of those total pages by checking the ranking of that page on Ubersuggest.
Understanding the sort of backlinks that your competitors have is crucial. You can use ahrefs.com or Majestic SEO to see which sites link to your competitor’s website and maybe even contact them for a link exchange.
Backlink research allows you to see what sites link back to your competitors, how many links they have, and where their traffic is coming from. You can look at that same information for your site to find out where you lack, or maybe even a list of potential areas that you can reach out to for a link exchange.
Determine your competitor’s popular content.
You can also “stalk” your competitors’ social media presence to see what content is doing well, and then come up with a more complete version of that same type of content -or better yet- find a way to make yours even better.
Find the weak points of your competitors.
Understanding your competitor’s vulnerabilities will hugely boost your B2B campaign. {Compare}
Try to pay attention and observe what your competitors are doing so that you can capitalize on their mistakes.
How do we do this?
We examine our competitors to determine where they fall short.
It would help if you asked yourself the following questions:
- What kind of content are they producing that you can improve upon?
- Which keywords are they failing to rank for that you could easily rank for?
- What kind of product or service do they provide that you can provide better?
- What is the usability of their website? For example, is it appealing to signups, and does it look good on mobile devices such as smartphones and tablets?
What kind of marketing campaign are they running (e.g. social media campaigns, email campaigns)?
Contrast yourself with your competitors. What do you do better than they do? You can use this to “show off” about all the brilliant things you do better than them. Furthermore, it is an excellent way to get people talking about you to notice your company and become interested in what’s new with you. Finally, you can incorporate this into a blog post or article that others can easily share.
Don’t forget outbound.
Outbound marketing is crucial if you’re looking to net in leads in a short amount of time.
Use LinkedIn automation to reach out to your target market and connect with them right away.
LinkedIn makes it easy to find prospects who are already interested in your brand or product. You can use LinkedIn as a tool to find out which of your competitors’ customers work at specific companies that you want to target and then reach out straight away via email. That’s why Linkedin automation is an underrated growth hack used by growth hackers that can help you get in contact with leads.
As explained before, once you’ve found out the target client profile, you can start to input this into a tool such as Expandi, with all the settings adjusted for the criteria you’ve stated.
For instance: Let’s say you want to find people who work at a particular company, and live in a specific area of Spain- in Barcelona. Then, run Expandi’s search scraping module. Finally, you can send your message out through automation to these leads straight away via LinkedIn when it has found enough prospects.
Try Live Chat for Your Website 25% Increase in Conversions
Chatbots can increase website visitors conversion rate by at least 25 per cent. Chatbots are a significantly under-utilized growth hack that a lot of companies are missing out on. Because of this – you should take the opportunity of using them to have a competitive advantage over your competitors. Chatbots can be used to help you land more leads. You can converse with potential clients and try to attract them in a friendly way.
Also, it makes sure that your customers stay attached to your brand by sending essential updates and information regarding your company and its products or services directly via chat.
Chatbots create a flow of conversation between your prospects and your business. Doing this allows you to get to know your customers better and make sure that they are satisfied with the way your business is being handled.
As a result, not only are you improving their user experience, but you’re also increasing your conversion rate.
Conclusion
As you’ve seen, there are a lot of different ways to utilize the power of content marketing, SEO and outbound marketing in your digital marketing strategy.
Whether you’re selling a product or service online or offline, we hope these b2b growth hacks tips have given you some new insights.
We want to partner with you on an SEO plan that drives traffic – and more importantly, leads–to your website so that it converts as many visitors as possible from casual visits into paying customers.