What is the most important aspect of a successful growth hacker? The answer is simple: mindset.
You can have all the knowledge in the world about how to growth hack your business, but if you don’t have the right mindset — if you’re not ready and willing to take risks, make mistakes, experiment with data — then you will never be able to grow your business.
It’s more than just having a growth hacking mindset; it’s about developing it.
Here are six habits, tips, and techniques for developing a growth hacking mindset.
The most important thing about having a growth hacking mindset
This point is critical; you can’t just open up a blog and expect people to visit you.
To start attracting people to your blog and your business, you need to think about the kind of customer you want to build. What kind of person does your audience want to be? What kind of people should you aim to attract and put yourself in the place of those people?
This question is equally difficult for most successful growth hackers because it’s not a question you can answer without putting yourself in your target market’s shoes. Instead of “how to get more clients,” think about “how to get people who want what I have to want what I have to offer.”
When you think about your target market, you will create growth hacks that will actually build relationships and build value.
When it comes to market your products, you don’t just want one or two big hits. Sometimes, you inevitably need multiple small hits to grow your business to a level where it can sustain itself.
Growth hackers are willing to take risks and experiment with different strategies.
A growth hacker is someone who can look at a business and find out what’s going to help that business grow.
Their main focus is to help a company grow by any means necessary. The term was popularised by Sean Ellis in 2010, who defined a growth hacker as “a person whose true north is growth.”
Growth hackers are willing to learn from their mistakes
Growth hackers are willing to take risks and experiment with different strategies. They’re also willing to learn from their mistakes as they go along — because no growth hacker can be successful without making a few missteps here or there.
Growth hacking is about trial and error, so the more you try different things — even if they don’t work out at first — the better chance of finding a successful strategy to grow your business.
Growth hackers also have an advantage where being wrong or making a mistake doesn’t feel like as much of a setback because all that matters in growth hacking is how fast you’re growing, not whether you win every single game or battle.
So when it comes down to what we call “failure,” growth hackers know that there’s no such thing: failure means another experiment gone wrong on your way towards success. And with any luck, one day soon, those experiments will be right up there with the successes.
Growth Hackers don’t know everything; they’re constantly learning, trying new things, and testing their assumptions.
They’re are constantly asking questions and testing their assumptions.
They never assume they have the answers because they don’t.
It’s crucial to have your mind open to developing new growth hacks and ideas, especially early on in your growth process.
Nothing is getting you closer to your goals faster than a fresh mindset for being better at growing and driving results.
Your mind probably won’t be open after you’ve been growing your business for a while if you’re used to spending all of your time analyzing how to get more customers or better results.
It takes a lot of focus to take even small steps towards growing your business, so that’s how you trick your mind into thinking you already have all the answers.
Start asking questions and testing ideas until you have the answers.
Experimenting with new growth hacks is a great way to trick your mind into thinking you have more answers than you really do. However, the questions and experiments you run can help you uncover more new growth levers to pull when it comes to growth.
Instead, you want to focus on carefully choosing which experiments to run and how to run them.
How do you know which experiments are valuable enough to run? There’s no single, infallible list of things that matter. You don’t need to be a rocket scientist to figure that out. Most of the time, great companies discover things by trial and error.
But you want to make sure you’re as careful in your experimentation as you need to be to figure out what experiments are valuable so that your experiment doesn’t fail and resources aren’t wasted.
Embrace data and use it to their advantage
Many people criticize the way growth hackers use data, but it’s important to remember that this is their job, and they want to do it as effectively as possible. So if you’ve got good data, then use it, and if you don’t have any data, then that’s a good reason to gather some.
As a growth hacker, you can get incredible results with just a little bit of risk-taking and a sprinkle of good old-fashioned thinking. One of the best ways to overcome data failures is to have a robust process in place, which is why I strongly recommend using spreadsheets like Excel as much as you can. Then, you can keep track of progress, giving you valuable warnings before you get into dangerous territory you don’t want to be in.
The best growth hackers aren’t content with relying on steady incremental growth. Instead, they want to see quick results, and they have to be prepared to accept that the process can take longer than they initially think.
Moreover, a growth hacker is never going to stick around for the “right” times. They will keep looking until they optimize their recommendation engine and build a legitimate acquiring, retaining, and promoting customers with effectively targeted and relevant offers. Training executives, business analysts, and marketers to think about growth hacking give them a practical, modern way of thinking about all the aspects of growing your business.
As an example, thousands (maybe even millions) of people burned out when Facebook failed.
But the difference was that everybody had access to the same email address and content.
With access to a growing body of knowledge and a robust methodology, a growth hacker could foresee exactly what Facebook was doing wrong and use that to create a completely different approach.
You can do the same, especially when it comes to starting new businesses.
By learning how to build operating models and drills down into metrics, you gain a massive competitive advantage over companies that aren’t as well-equipped.
Avoid complacency at all costs.
Growth hackers are always looking for the next thing that will help them grow. They understand that growth never stops, and if they don’t plan to continue growing, it just won’t happen. Growth hacking is a mindset where you can go from zero to hero in no time at all.
There’s also something about maintaining momentum when you hit your target goal or milestone – remember how good it felt? Well, now imagine what happens when you maintain that feeling over the course of many years with consistent goals! That’s worth working hard for every day because, after all… nobody wants ever to be complacent again.
A growth hacker is never going to stay on the same path and grow at a constant rate.
They will keep alternating between scaling, adding fuel in one area while redirecting their resources elsewhere for maximum effect. In other words, they’ll go from running experiments focused on the acquisition of new customers (such as marketing campaigns) to retention efforts with existing customers – this way, it’s easier to manage all aspects of growing your business successfully without splitting attention too; much!
Growth hackers are always looking ahead and managing the future so that their company can live up to its full potential.
Growth hackers know that if you do what everyone else is doing, you won’t grow as fast as everyone else will.
To have the mindset of a growth hacker, understand that success doesn’t come from doing what everyone else is doing. They are always looking for a new approach, something unconventional and different to set them apart from the crowd. Growth hacking is about creativity and innovation – it’s not copying someone else’s idea but making changes so you can get more results in less time with limited resources!
Growth hackers know how important differentiation is when attracting customers or clients to avoid getting lost among competitors.
After all, nobody wants to do business with somebody who does everything just like their competition! Focusing on unique features of your product instead of following the same old marketing plan as everybody else often leads people to become bored by companies using this strategy repeatedly—mindset: ten habits, tips and techniques.
Now creating something new doesn’t mean reinventing the wheel. Instead, growth hackers will take a well-known idea, one that has been proven to be effective in the past, and they will make it better through experimentation, trying out different angles, and testing out different variations.
In conclusion, growth hacking is an interesting and complex field that can be confusing to newcomers. It’s about adapting to change, understanding that success doesn’t come from doing what everyone else is doing. Growth hacking is a mindset where you can go from zero to hero in no time at all.
I hope you gathered some useful insights in this blog post and would love to hear your thoughts on how you think growth hacking can be applied in the real world.