Lead generation is tricky but not impossible. However, successful lead generation campaigns require a sharp mind and an even sharper lead magnifying glass on the lead generation process.
A lead is defined as a potential customer who has shown an interest in your product or service.
The lead generation process can be broken down into three stages: generating leads and converting them into clients, maintaining client relationships, and finally turning these clients into loyal repeat customers.
This article will get more in-depth into the lead generation strategies and a procedure to start your lead generation journey.
Make a distinct and convincing value proposition.
So what’s a unique selling proposition? It’s the one thing that separates your product or service from every other competitor out there on the market, and it will lead to people wanting to buy from you instead of continuing their search elsewhere.
A unique selling proposition is typically a short sentence or phrase that describes what makes the company different. For example: “We offer free pizza with each delivery.”
One of the best lead generation strategies is to make a distinct and convincing value proposition. This doesn’t mean you have to offer something that no one else does, but rather position your business in such a way as to illustrate its unique selling point. For example: “We are cheaper than Half Price Mattress Store” or “We are faster and more reliable than our competitors.”
The value proposition can take many forms – including the price of a product or service, how fast it will be delivered, its reliability, etc. However, it is the key message that you want to convey to your lead generation prospects, and it can have a major impact on how likely they are to become customers.
What is your client profile?
For starters, it is important to identify your target client profile – whether that be a lead source, product, or service.
What is the niche of your client profile? For example, women in their mid-twenties looking for fashion advice and clothes shopping tips would lead to different strategies than targeting men in their late thirties with an interest in sports.
The more you know about your target client profile, the easier it will be to create lead magnets and tailor your lead gen efforts.
These are some questions you really have to ask yourself:
– Who are your lead sources? (Think about who you’re targeting. Is it male or female, young or old?)
– What do they want to know more about? (What is the content that would be most useful for them?)
– Who is this content for? (specifically, who would you like to read this blog post?)
– What are some common questions they might have about lead generation strategies that we could address in our blog post?
– What lead generation strategies would be most relevant to our target client profile?
e.g., lead magnets, lead gen campaigns or lead nurturing tools and techniques that we could test on potential clients
Which marketing channels should we focus on?
These are all different questions that lead to different lead generation strategies.
– lead generation strategies
– lead magnets (what they are, why it’s important to have one)
– lead-gen campaigns and lead nurturing tools that we can test on potential clients.
It is also a good idea to include which marketing channels you would recommend focusing on – such as email, social media, blogging, etc.
What are some off-the-wall ideas or strategies for generating leads that you could test with a smaller budget to see if they work in your business niche? How would you measure the success of these tests without spending a lot of money?
Build your lead magnet
What lead magnet should you create? First, think about what your target client profile might be interested in. For example, if they are looking for a new product or service, it would make sense to offer them information on how that particular item works.
This is especially true with products that have been around and been proven to work time and again – lead magnets for such products can be lead gen campaigns.
A lead magnet is a lead generation tool that offers value to the potential client in return for their contact information, usually an email address or phone number.
Lead magnets are based on what you’re looking to offer your potential clients – and should always come with some lead generation campaign, lead nurturing technique or lead gen tool to ensure that the leads are high quality.
Try A/B testing
A/B Testing: A lot of marketers think about using split testing when designing a landing page. They might compare the conversion rates of different lead generation strategies or the conversion rates for lead nurturing techniques.
The idea is that you can design two landing pages and then split your leads evenly between them to see which one performs better. You can use a tool like Google Adwords lead-gen campaigns
to test A/B variations in an ad copy without spending much money.
A lead generation strategy worth testing is the lead capturing page design – for example, you might want to test out a call-to-action button in different locations on your landing pages or an offer of two lead magnets instead of one.
What A/B testing will do is tell you what works best and then allow you to scale accordingly.
A few examples you could try A/B testing includes:
- A lead capture page design
- A call to action button in different locations
- lead magnets
- Offers two lead magnets instead of one.
- Optin elements
Double down on what works best
Once you find something that works well, the next step is to double down on it.
For example, if one of your lead magnets is really good at getting people to sign up for your website, then you should make more offers like this and scale.
Have an undeniably good offer
Once you figured out your client profile and niches they might belong in, lead generation strategies, lead magnets and lead gen campaigns, it is important to have an undeniably good offer.
Make sure that your lead magnet or lead capture page design comes with a great offer that is irresistible for the people in your target client profile.
And make sure you also include some call-to-action elements so potential clients know what you want them to do.
Example: “Want more lead generation strategies? Sign up for our newsletter and get our free lead magnet strategy guide!”
You can use these offers to upsell your service or paid product.
For example: “Want more lead generation strategies? Sign up for our newsletter and get our free lead magnet strategy guide! If you want to take things a step further, sign up for one of the following lead nurturing courses…”
Have a call to action in your lead magnets
A call to action is a lead generation strategy that tells the potential client what you want them to do.
For example, “Download our lead magnet now and get a free bonus!”
Or “Sign up for your lead gen campaign today.”
It is what tells the potential client that you want them, and it must be enticing enough to get them to do what you’re asking of them.
If there’s anything in your lead magnet or lead capture page design that might discourage a person from signing up – take it out! Unfortunately, there are too many options to remove some of them and make it easier for the lead to convert.
A good call-to-action element often connects with lead nurturing technique – something that will follow up with your leads once they’ve signed up or downloaded lead magnets from you. This often includes an opt-in form where they sign up with their emails.
Effective marketing channels for lead generation
It’s imperative to ask yourself: where do most of my potential clients stay?
Which marketing channels would lead to the most conversions?
The answer might be different depending on which niches you are serving.
You can use a marketing tool like Google Analytics or HubSpot’s Website Grader to get an understanding of where your customers and potential clients spend their time online.
If you find out that they might lie in a social channel such as Linkedin, then it would be good to run LinkedIn ads or run LinkedIn automation campaigns using tools like Expandi.io.
If you find out that many of your clients are interested in learning more about lead generation strategies, lead magnets, and lead gen campaigns, you should target blogs or article websites with content about these topics.
Lead generation is not easy.
It takes time, effort, and dedication to lead gen campaigns for them to be effective.
But lead generation strategies are a must-have – they allow you to scale accordingly as your business grows.
We hope this article will help guide you through lead generation techniques that have worked well for other companies.