Growth Hacking Case Studies

What is Growth Hacker Space

Growth Hacker Space a growth hacking agency with an aim for performance optimization in various industries. Objectively analysing the inner mechanics of business, we develop new strategies to meet specified goals.

We’ve worked with SAAS and crypto projects to bring more users to their platforms, increased conversions and massive awareness. In the following proposal, we will provide a detailed explanation of how we have been able to achieve this and what we can offer for you .

Growth hacking is a technique that identifies opportunities for promoting products and brands via social media, search engine marketing and other technologies.

Introduction

It uses creativity, analytical thinking and social metrics to sell products. A growth hacker is a marketer with a focus on growing a business through smart marketing, usually by releasing useful updates that will improve the product and inspire word of mouth sharing.

We work with our clients to create new strategies that help them reach their goals at an accelerated rate. Together we identify optimal strategies.

We are focused on the results, not the input effort involved to achieve these. We use creativity and data to identify opportunities, develop strategies for profitable growth.

Our Approach

Research – Our research team members work together to create reports on potential opportunities for growth. Then we discuss with our client what is important for them and how they want to grow their business.

After the primary research is done, we update our client on what they can do in order to take advantage of certain opportunities that were identified during the research phase.

Execution – We implement growth strategies that are specifically tailored towards helping them achieve their goals. Our team continuously monitors and analyses the effects of our strategy, fine tuning it as needed in order to maximize the results.

Optimization: We track, measure and analyse the impact of our strategies on a regular basis. We also help them understand which parts of their strategy are working best for them. We analyse which strategies work (and then we double down) and which one should be stopped and we suggest new ones.

Reporting: We help our clients track their day to day progress, we measure the impact of our strategies and provide monthly reports to the management team so they can understand how their business is growing.

Start with what our agency does for businesses. Next include previous work we have done

Our KPIS depend on our client’s business and what they want to achieve. We use the following KPIS

Revenue – The amount of money generated by a company, individual or other entity within a specified period.

Number of users – The total number of unique users who have interacted with the product during an observed time interval.

CTR: The number of clicks on a specific link in a web site, email or other online advertisement divided by the number of times that it was shown. We measure click through rate using a combination of LinklyHQ and UTMs in Google Analytics.

Conversion rate: The percentage of visits to a website that result in a desired action being taken. We use google tag manager, google analytics, and other tracking systems to measure the performance of our campaigns.

Services we offer as part of our growth package(s)

Crowd marketing: We use a method of marketing that focuses on reaching a larger audience through influencers and targeted networks.

The aim of crowd marketing is to go on different targeted marketing channels and recommend a product or service – without looking too promotional but through “genuine” endorsements. We have a team of skilled virtual assistants who will create these comments across different marketing channels – who will create discussions threads about the product or service. This will create an overall positive brand image about the product or service being promoted.

Measuring these kinds of conversions is difficult because the comments will usually not contain tracking links , making it difficult to measure the traffic that these comments generate. Organic search traffic increases significantly when we run these kind of campaigns.

It is clear that creating these kind of comments in scale can look quite bad, we’ve created a system that allow us

Influencer marketing

We use influencer marketing to get more users for Polymersearch, Melon NFT and other projects which we work with.

We’ve created and automated an effective high-converting influencer marketing strategy that allows us to pinpoint influencers who have an ideal audience, an audience we know for a fact will engage and become users of the platform/service/product.

With this strategy we’re able to connect influencers with startups the same way a PR agency would do – but we can do this at scale.

This strategy has been proven to be an effective growth factor for many startups and needs little maintenance from our side once it’s up and running.

We have a great backend service that enables us to keep track of influencers, their followers, engagement rate etc.. We use this backend to follow-up with influencers and track the performance of the campaign (CRM, SFA and email automation).

We use a combination of free and paid tools to automate this process, but we also have backend softwares that enables us to monitor user behavior from different sources.

Most of these tools are used for post-campaign analysis -and we find this data extremely valuable in determining optimal targets, and making sure that the strategies we use are effective.

Content marketing

We create high value content across Reddit, Quora, 4Chan, Indiehackers and many other marketing channels (or we may coordinate with an inhouse content marketing team).

We have our VAs to boost the post using our inhouse tools and scripts, this allows us to literally “create” viral posts by boosting the posts to the top of the subreddit/board so these posts get the most eyes.

We also do long-form content marketing. Creating 10-15 articles a month across various platforms. We’ve had multiple articles featured on VentureBeat

We use influencer marketing tools to reach out to authors at different publications and send them the article – allowing us to reach a larger audience than most other articles do when they are published

SEO

We use a combination of on-page and off-page optimization to ensure the website is ranking for appropriate keywords. We can optimize pages for further keywords, monitor rankings and backlink profiles for changes that could indicate penalties or link building campaigns that are working/not working etc..

Crawl depth, on-page optimization, domain age, location of the website are some of the factors we consider when optimizing a site.

When all is said and done – our growth hacking agency connects with influencers to get more users for your project/startup/service/product

The performance of these campaigns can be tracked using different tools using ranking trackers (Rankmath, Ubersuggest)

We also do content marketing focusing on different platforms depending on where our target audience is. We’ve had articles featured in VentureBeat and other large publications – this will be one of the ways you can spread awareness about your product or service

On-page SEO is an important factorin ranking high on Google, Bing etc.. We ensure that your site is optimized for search

We also give you advice on how to optimize the content so it can rank even higher after we’ve finished our work.

Community building:

Community building is a great service that we provide for our clients. With community building we can create a site/forum for them so they have a place to discuss their product.

By introducing effective giveaways we’re able to grow any community whether it’s discord or Telegram. We focus on creating a fun/engaging community by introducing giveaways – this helps you grow your audience organically.

We plan the giveaways and we execute them. But these are usually done on Discord, Telegram, Facebook etc..

PR

This package enables us to reach out and get publications for you. We can create a list of journalist contacts that we’ve built in the past and we’ve used them to publish articles on different platforms that eventually ended up in VentureBeat, Forbes etc..

We go beyond just creating a list of journalists though – we also use our tools to get their contact information, find their contact details etc…

We need to set a budget for this service, but we can get the articles published on different platforms. These articles will be helpful in marketing your product or app, and it will also help you establish yourself as an authority in your industry

Some of the people we’ve worked with and their results

Melon – a social NFT platform

A lot of ICO’s are looking for more exposure in the crypto space. We’ve worked with Melon, a social NFT platform to massively increase their social media presence. We’ve achieved this by creating high quality content across Reddit, 4chan, Indiehackers, Bitcointalk, cryptocurrency talk.

We’ve increased the overall engagement of Melon’s IG and their followers by 4k in several months using a combination of IG ads and giveaways and shoutouts. We were averaging around 300 organic followers every 2 weeks.

Not only were we able to increase their following, we increased their total engagement by 337% during this time.

We increased their Telegram channel by 7,000 members within 6 months (from 4K to 10K) – all through non promotional community building.

Polymer Search

One of our more recent projects was with Polymersearch which is a search database that allows you to extract data from a database visually.

We increased their organic traffic by 50% and 360 daily users (from 240 users)

The point in which we grew them was through viral reddit marketing.

By creating high quality – viral reddit content, we were able to introduce 20,000 people into their website. The most viral pieces of content we helped product were: https://www.reddit.com/r/sysadmin/comments/ntmroz/there_are_40000_quality_aws_open_source/

 

https://www.reddit.com/r/InternetIsBeautiful/comments/p5ow0q/i_made_a_site_that_lets_you_search_for_ufo/ (post removed but still was essential for PR)

 

These posts introduced thousands of people to the idea and technology of Polymer Search, it was perfect PR for Polymer Search at the time.

As daily users was one of the main metrics (north star metric) that polymer search was aiming to increase, it can be stated that these growth campaigns were very successful.

 

Sound Decisions:

SoundDecisions is a VA Agency that offers clients flexibility and allows them to scale with ease. They move at the speed of their clients, while providing the best service possible in order to meet their ever-changing needs. 

This well-known corporation was having trouble generating leads through its digital marketing efforts. They only received low-quality leads as a result of their marketing strategies, resulting in a low marketing ROI.

SoundDecisions had marketed their service offering with little to no cohesion prior to working with us. As a result, their attempts to run commercials and create email campaigns were unsuccessful. Growth Hacking Space devised an approach to rethink their marketing strategy, set up tracking and reporting to track their progress, and increase income, as well as leads for SoundDecisions. 

We had various strategies under one umbrella which included: Optimization of low competition by creating high quality contents on blogger/authority sites. Creation of lead capturing pages based on keyword research. We first analyzed our client’s site from a technical perspective and gave valuable insights regarding the area they required improvement upon which helped them get two steps ahead of their competitor immediately.

Growth Hacker Space helped SoundDecisions in increasing their revenue and sales by 150% within 3-4 months.

We have also closed 25 medium ticket clients for SoundDecisions in 3 months and increased their revenue by 900 percent, initially only being able to close 3 clients 3 months before.

Our Packages

Bronze package – 3k/month

This includes the following service (volume of content/resources spent will be explained on call)

Influencer marketing – reaching out to anywhere between 2000 – 5000 targeted influencers for promotions

Content marketing

We will create 100-300 pieces of short form content and 10-15 pieces of high quality long form content every month which can be used in both PR and blogs.

The short form content will be viral-inducing content that should bring mass awareness to the platform/app/product/service being promoted.

Crowd Marketing

We will spread awareness of your campaign, increase exposure and create a positive brand image. This includes anywhere between 400-700 engaged comments, referrals and recommendations depending on the marketing channels.

Bronze Custom package 4k/Month.

We can add a custom bronze service for you (this we can discuss on call)

Silver package – 5k/Month

We will create 100-300 pieces of short form content and 10-15 pieces of high quality long form content every month which can be used in both PR and blogs.

The short form content will be viral-inducing content that should bring mass awareness to the platform/app/product/service being promoted.

Crowd Marketing

We will spread awareness of your campaign, increase exposure and create a positive brand image. This includes anywhere between 400-700 engaged comments, referrals and recommendations depending on the marketing channels.

PR

We will try to get you in at least 5 different high quality publications (we will need a marketing budget from you to do this, this is great especially for awareness) as well as 3 smaller publications (these publications will be more relative to the audience of the product, best for conversion).

These numbers are not exact, they might be more or less depending on what you need. The publications we can get you on are not 100% certain, it really depends on the type of product being promoted and the publications being connected with.

Community building

We will reach out to a lot of people across Telegram, Discord and Reddit to join your community, create giveaways and viral marketing referral programmes to get thousands of people to join your telegram and engage with your content.

 

Social growth

We will grow your IG/Pinterest/Twitter using growth techniques, ads as well as giveaways. This phase will bring mass amounts of traffic to your IG page, but will also massively increase traffic as seen from our previous clients.

Growth of IG will be discussed on call as KPIs depend on your goals and ambitions.

Silver Custom Package

We can add a custom Silver package for you (this we can discuss on call)

 

Golden Package – 7k/month

We will create 300-500 pieces of short form content and 20-25 pieces of high quality long form content every month which can be used in both PR and blogs.

The short form content will be viral-inducing content that should bring mass awareness to the platform/app/product/service being promoted.

Crowd Marketing

We will spread awareness of your campaign, increase exposure and create a positive brand image. This includes anywhere between 700-1500 engaged comments, referrals and recommendations depending on the marketing channels.

PR

We will try to get you in at least 10 different high quality publications (we will need a marketing budget from you to do this) as well as 5 smaller publications.

These numbers are not exact, they might be more or less depending on what you need. The publications we can get you on are not 100% certain, it really depends on the type of product being promoted and the publications being connected with.

Community building

We will reach out to a lot of people across Telegram, Discord and Reddit to join your community, create giveaways and viral marketing referral programmes to get thousands of people to join your telegram and engage with your content.

 

Social growth

We will grow your IG/Pinterest/Twitter using growth techniques, ads as well as giveaways. This phase will bring mass amounts of traffic to your IG page, but will also massively increase traffic as seen from our previous clients.

Growth of IG will be discussed on call as KPIs depend on your goals and ambitions.

SEO

SEO is one of our greatest expertise, we will optimize your website for SEO and make sure it ranks as high as possible in google search. At this point we can discuss what kind of results you would like to achieve, but our agency has a great track record of ranking websites #1 for competitive keywords (we will try to get articles and landing pages ranked for high volume long tail keywords).

Gold Custom Package

We can add a custom Gold package for you (this we can discuss on call)

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