Marketing on Reddit is certainly not the easiest thing ever.
Reddit users won’t hesitate to tell you that Reddit is not a marketing tool but an internet community for content sharing and discussion. Redditors want their Reddit experience to be as genuine as possible, so they seek out other Redditors who create awesome content for the community to consume.
As discussed before, content marketing is crucial for getting your brand, blog, product, or service out there, and Reddit, if done right, is an amazing place for content marketing.
Reddit is one of the most popular social media channels on the internet. An estimated over 330 million monthly active users make up around 10% of all time spent on the internet.
You heard that right, 330 million people!
This gives the platform a great incentive to use Reddit Marketing and benefit from the vast community occupying 10% of the internet.
1. Introduction to Reddit – What is Reddit
Reddit is a social news and entertainment website where registered users submit content in either links or text posts. Other users then vote for these submissions, and the most popular ones rise to the top of their respective subreddit community pages.
In this regard, Reddit functions similarly to other social media networks like Facebook. Users can subscribe to the subreddits that they are interested in and consume different types of content.
Unlike Facebook, however, Reddit users have a lot more control of how they see their content displayed on screen – you can select what sort of subreddit communities you want to be part of and which ones you do not. You may even get your own specific alerts when your subscribed communities generate new content.
Most Reddit users find themselves spending the vast majority of their time on their “Front Page”, which is basically the homepage of Reddit. The front page is also referred to as /r/all.
2. Reddit Marketing Strategies – Reddit for Businesses
Now that you have a general understanding of Reddit, it’s about time we discuss how you can use Reddit for your business, specifically in the realm of Reddit marketing!
I’ll begin by discussing the benefits of Reddit for businesses before sharing some examples and best practices about marketing on this channel.
Intended Audience: If you want to promote your business, Reddit is a great option.
Reddit is a good promotional tool because it is one of the most popular websites on the internet. There are around 265 million monthly users on the site; yep, you heard that right. Reddit is ranked 5th in the U.S. with an Alexa score of 3. This amazing platform also happens to be the 10 most visited website.
Reddit is a known hub for unconventional marketing efforts, but it can be used as a more traditional strategy.
So the question is, how do you do marketing on Reddit and “get away with it”? Well, that’s what this Reddit marketing guide will tell you.
How to market on Reddit
The Reddit users community is, without a doubt, the reason that Reddit has such a huge traffic volume (more than Reddit itself). Redditors are extremely active have high standards for quality content. They want to see value added to their lives by Reddit posts.
Due to the nature o Reddit, Reddit marketing is a little tricky. Redditors have built-in spam filters and will downvote your post if they deem it low value or spammy.
Redditors are people like you and me, they can tell if you’re spamming them or not, and spammers will automatically get downvoted by the community and yourself.
Don’t “market” on Reddit, rather focus on contributing value to Reddit and the Reddit community.
The Reddit users will notice your contributions in no time. When you contribute quality content, Reddit users will upvote your posts immediately because they know that’s the only way to get noticed on the subreddit.
For Reddit marketing to work, you have to be genuine and sincere when interacting with Redditors.
On Reddit, it’s all about creating a personal connection with the users that will eventually lead to them commenting and upvoting your posts.
Any Reddit marketing strategy should be Reddit-first, not marketer-first. Reddit users are a very active community, and they know what spam is. Anything that is clearly off-topic or made only to drive traffic away from Reddit will irritate many Redditors and may get you banned or removed from Reddit altogether.
Start by commenting on other posts.
Commenting on Reddit can be a great way to start building your Reddit marketing campaign.
The community at Reddit likes to make comments on posts. Comments can get upvotes; Users will notice good quality comments if they’re relevant to the post. Commenting on a popular Reddit post can drive a lot of traffic to your website as long as it doesn’t sound spammy or “sales” (don’t promote a link without first providing value)
Ask admins to post your link.
A good way to get away with promoting your post is to have Reddit admins ( Reddit employees ) post your Reddit link for you. Redditors tend to like admins, as long as it’s a relevant Reddit post.
Having Reddit admins do the marketing for you will show Reddit users that they can trust it even though you’re promoting something because Reddit admin approved of it.
How do you get an admin of a subreddit to approve your link or be a “proxy” to your product or service?
You can message the admins; their usernames appear in Reddit’s sidebar of every Reddit.com website; they may have their Reddit accounts linked to Reddit, so you can message them directly if you want.
Reddit admins may post your Reddit link if you give Reddit users a good deal, such as free samples, discounts, or offers.
Run a giveaway or contest
You can run Reddit giveaways or contests to generate organic Reddit traffic. Most people like free stuff, so they’ll likely upvote and comment on Reddit posts that are Reddit giveaways and contest entries.
You can run these Reddit giveaways or Reddit contests to drive traffic from Reddit to your website and your social media accounts. There are subreddits like Reddit Freebies, Reddit Contests, and RedditGifts that Reddit users frequently use to enter Reddit giveaways and contests.
You can use these giveaway pages to “lure” people into your website and develop an audience directly from Reddit.
Analyze posts in your subreddit
If there’s a Reddit subreddit relevant to your niche, you can use Reddit analytics tools like Snoopsoo(snoopsnoo.com); Reddit InsightsTool, or Later for Reddit to gather data about Subreddit boards users and demographics. You can use Reddit analytics to identify Reddit posts that have the most engagement from Reddit users.
Snoopsoo is the perfect Reddit analytics tool that allows Redditors to get insights about Reddit subreddits and Reddit posts. It provides Reddit posts and Reddit subreddits analytics such as Reddit age demographics, Reddit popularity history, Reddit engagement rate, and Reddit post and Reddit subreddit post-engagement history.
Later for Reddit, that finds the best time for you to post Reddit posts. It also allows you to schedule Reddit posts and Reddit comments.
Reddit insight is another tool you can use to get Reddit insights about Reddit posts and Reddit subreddits. It has over 1 billion Reddit posts & Reddit subreddit analytics. In addition, it offers visualization tools you can use to get Reddit insights. For example, you can use this tool to gather word clouds for subreddits to get an idea about the content you could write about for each subreddit.
How to create an effective Reddit marketing plan
to market your business it’s not impossible as long as you’re prepared with a Reddit marketing strategy, and that’s what we’ll cover in this article
Once you understand Reddit, you’ll be able to market anything and everything from your blog, YouTube channel, Facebook Page, and Instagram Stories. In fact, the site is so popular that you can utilize it to market literally any product or service online.
There are countless niche subreddits dedicated to specific topics you can market. Many new Reddit marketers have built successful Reddit marketing communities on niche topics such as digital marketing, fitness, and more.
Reddit marketing requires no previous marketing experience. Instead, it’s a spot-on mix of sharing inspiration, new and trending content and interacting with others.
The best time to post on Reddit
The best time to post on Reddit depends on the Reddit community you’re submitting to; Reddit posts are typically sticky from around 1 PM to 9 PM EST on weekdays and all day on weekends.
If you really want to find the best time to post on a specific Reddit community, it’s suggested you create an account and do some Reddit market research for that Reddit community.
Find out which subreddit has the most active people, create a spreadsheet, and then start posting and track your Reddit marketing campaign results.
Reddit tools like Later for Reddit allow one to find the best time for your Reddit Posts; as discussed before, it’s a great analytical tool.
Market to the right subreddit
If you’re on Reddit, you need to find the right subreddit for your product/service and become an active member.
Posting to the right subreddit is crucial.
With the variety of communities on Reddit, you may interact, get advice, and provide comments. Unfortunately, showing an interest in marketing on Reddit may be difficult, and this guide is nothing near the all-inclusive ultimate resource. Thankfully, Reddit is teeming with knowledgeable and intellectually curious individuals working for the same goals you are. All you have to do is search for them.
Below are some subreddits to check out:
Social media marketing subreddits
Startups, entrepreneurs, and small business subreddits
Additional marketing subreddits
Don’t just post and run. Instead, become an active participant and add value to the community. Many subreddits have their own set of rules, so be sure to check them out before you post.
Once you become active on that subreddit, you can share relevant Reddit posts promoting your product or service as long as you stay within Reddit’s guidelines.
What kind of content should I post on Reddit?
Reddit has many different types of communities, so depending on the community you choose to post on, you can share a lot of different types of content. Reddit is the perfect place to share your blog posts, digital marketing tips, quotes (text and image), videos, photos, and more. Redditors love visual Reddit content more than boring old plain text; it also stands out more!
Within these posts, you can reference your blog, website as a source of information relevant to the post rather than a way to promote your product or service directly.
Provide value before seeking anything in return
First of all, you need to make sure you’re providing value before seeking anything in return. You can’t expect people to follow you, comment on your blog, share your content, buy your products and services, and refer others to you if they don’t know who you are, what you do, or what you stand for.
Make sure you present yourself in the best light possible and tailor your message to your audience to attract support and grow your community.
It is no surprise that Reddit is filled with marketers, entrepreneurs, and experts in every field.
However, not all subreddits have the same purpose. Some subreddits are for genuine discussions, while others are a source of viral news and hilarious memes. With so many subreddits, it can be overwhelming to figure out which ones are relevant to your audience.
There are a few different ways to improve your chances of getting noticed as far as where you can post content on Reddit. First, make sure your content is within the confines of the subreddit. If it isn’t, you’re going to risk having your post deleted or being downvoted.
Second, post within one of the broad topics covering a wide range of topics, such as tech, science, fitness, politics, etc. Although more niche subreddits go beyond these broad topics, it’s still essential to target a broad topic.
If you can’t represent a broad topic on Reddit, you might risk users citing your content as irrelevant or unrelated.
Link out to credible, reliable websites whenever possible. If a potential visitor can read a helpful article on a website such as realtimegain.com or subscribe to a podcast you’ve made, they’ll likely be more inclined to trust your content.
Social media platforms such as Twitter and Facebook have social bookmarking functions, so it’s easy to share the content that you’ve created on Reddit throughout your social media circles. It’s also a good idea to follow noteworthy Redditors in your niche and encourage others to nab it.
Create your own subreddit for growth and exposure
To grow your brand and engage with your followers on Reddit, you can create a subreddit for your brand and post updates there. Reddit is a compelling platform, and it’s great for getting your message out to a targeted audience. It’s also a great place to start a conversation about your brand and interact with your followers.
Creating an active subreddit can be time-consuming, but here is how you can do it:
Go to Reddit’s homepage — or navigate to More Tools > Reddit, and select the “Create Subreddit” button.
Choose a subreddit about your niche. Perhaps you want a community about dogs, and you’ve already got an active one for that. The more specific and niche your subreddit is, the better results you can expect. You can establish yourself as the creator of that subreddit, and it can give your account an elevated rank.
A subreddit may only be active for a few weeks, months, or years. But as long as you’re consistent with your posting schedule, you’ll attract a diverse group of users who are interested in your product or service.
You can look at some of the most successful communities within Reddit to get ideas for what basic rules they use. For example, in his blueprint for online success, Eric reads a subreddit discussion called “Women Are Speaking”, and he’s quick to point out that their rules are about honesty and openness, which Reddit needs more of.
One of the most important rules is “Minimum length posts”. Minimum length posts dictate the type of content allowed on a subreddit, such as a video, image, or simple text. Posts of less than 250 characters tend to perform poorly, even if they contain relevant information. This helps keep users engaged and on your page. Messages, questions, and other interesting topics don’t have to belong, and they come at a very economical price in terms of the time they take to load.
Following these steps can help you build a Reddit community, providing great exposure and growth to your brand.
Put in the time to engage with users and build your reputation on Reddit
To build your reputation on Reddit, you need to learn to engage with users and build a community of followers.
One of the best things to do on Reddit is to ask questions and engage with other users.
You can post answers to Reddit questions on your own website or even create a quick FAQ (answer to a commonly asked question.) This will get you established quicker so you can start promoting your own website.
How to find yourself a community on Reddit
Think again if you think only big names like Barack Obama and Kanye West have a large following on Reddit. Everyday users like you and me have a huge voice on Reddit and can appear real to users if we put the time in. Most of the time, people lie. But people will occasionally tell the truth (the majority of the time, anyway.) Plus, people on Reddit will not encourage negative engagement.
You can optimize your chances of appearing real by following the Reddit community guidelines. Be active. It’s recommended that you upvoted or commented on every Reddit post to help your posts move quickly through the subreddits.
Plus, add something new to your comment highlights. Reddit is a visual platform—it helps if you add images or quotes to your comments. You’ll see that on the “top” links to your comments on Reddit.
Speak up—you are an authority. The Reddit admins don’t want to rank answer choices equally. They want the top answer to appear first. You do this by adding your own unique information or credentials. Submit creative content such as infographics or video content. The mods may already have promoted your content if it has already been upvoted or commented on by other users. Make sure to thank the mods and other users who upvoted or downvoted your content. If you do not wish to build an online brand by solving Reddit FAQs, try starting, participating in, or moderating other forums using your content or expertise.
Best practices for marketing on Reddit: what are they?
Some tips and tricks will help you get the most out of your time spent on Reddit. Following these guidelines will increase your success rate when it comes to marketing your business there.
- Use images with your posts whenever possible, and always include a link back to your website or blog. Images make your post stand out, especially in a subreddit where most of the posts are plain-text.
- Create posts of 1,000 words or less so that you can use the “Read More” option where possible. This is also helpful in boosting your post’s ranking as it means that more people will see and vote on it when they click on the link to view it.
- Use creative titles and capture users’ attention, even if they are not interested in your product or service. You can entice them to click the link by making it seem interesting and relevant to their interests.
- Cross-promote with other related subreddits by posting comments on those channels that are very specific to one subreddit only. This will enable your post to get a lot of exposure and boost your brand in front of potential clients.
- Think about what you’re posting before hitting the “Share” button. Consider which demographics will be interested in viewing it and how it relates to your products or services. It would be best to consider how much effort is required from Reddit users to learn more about the products or services you offer. Finally, think of some catchy phrases to accompany your posts and use these as anchor texts in links that will drive them back to your site.
Reddit is one of the most popular social media channels on the internet. However, it can be tricky to steer a successful marketing strategy on Reddit without looking like a spammer, marketer, or someone who aims to use Reddit with the sole aim of marketing (which shouldn’t be the case by any means); if you’re familiar with Reddit and its fan-base, you won’t have such a hard time!
I hope you enjoyed this article and hopefully gained useful insights into the world of Reddit marketing.